Ranch at The Rim

With award-winning western wear stores in the Rio Grande Valley, the Peñas have brought their recipe for success from McAllen to San Antonio, Texas and opened Ranch at The Rim. The Peñas have more than 30 years of collective retail experience as owner/operators of The Boot Jack western wear chain. 

In its first year, the store was nationally recognized as the #1 retailer for the Lucchese Limited edition 125th Anniversary Boots.  Only 125 pairs of these $12,500 boots were made.  Ranch at The Rim sold nine pair - more than any other retailer in the world.  

In October 2009, Ranch at The Rim was the readers' pick for "Best Customer Service" and "Best Shop for Men's Clothing" in San Antonio Magazine's best of the City 2009 edition.

Ranch at The Rim was a finalist in the '20th Annual Family Business Year Awards'.  This recognition is for firms whose families demonstrate a commitment to each other and to business continuity, and who are responsive to the needs of the employees, communities and industries are being honored.

Selling only the finest-quality merchandise, staying on top of western fashion trends, remaining true to tradition and providing friendly, attentive service are the keys to their success.